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Detroit Tigers: 3 things Chris Ilitch should do now

By Michael Sicilia

Feb 24, 2017; Lakeland, FL, USA; Detroit Tigers left fielder Justin Upton (8) shakes hands with team owner Chris Ilitch as designated hitter Victor Martinez (right) and relief pitcher Francisco Rodriguez and second baseman Ian Kinsler (back left) look on after unveiling the logo in memoriam of the late team owner Mike Ilitch before a spring training baseball game against the Baltimore Orioles at Joker Marchant Stadium. Mandatory Credit: Reinhold Matay-USA TODAY Sports
Feb 24, 2017; Lakeland, FL, USA; Detroit Tigers left fielder Justin Upton (8) shakes hands with team owner Chris Ilitch as designated hitter Victor Martinez (right) and relief pitcher Francisco Rodriguez and second baseman Ian Kinsler (back left) look on after unveiling the logo in memoriam of the late team owner Mike Ilitch before a spring training baseball game against the Baltimore Orioles at Joker Marchant Stadium. Mandatory Credit: Reinhold Matay-USA TODAY Sports /
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Detroit Tigers
Jul 20, 2021; Detroit, Michigan, USA; A general view of fans before the game between the Detroit Tigers and the Texas Rangers at Comerica Park. Mandatory Credit: Tim Fuller-USA TODAY Sports /

3- Make Comerica Park Attendance Great Again For Detroit Tigers Fans

Between the poor product on the field and Covid-19, the season-ticket base has been decimated. We don’t have exact figures but it is safe to say it is below 8,200 which was the Covid limit Capacity during April and May. There were still plenty of tickets available for purchase for any of those games. Fans are starting to return with the improved play and weather.

After securing AJ Hinch and announcing a facelift of the park, end the press conference with the sales pitch. Give away tickets for the rest of 2021 to anyone who purchases a season ticket plan for next year. If they buy the whole season, give them the rest of this season. If they buy a weekend package, give them the day they buy plus a few weekday games that mirror the packages as they are usually comprised.

Throw in a Tuesday night Red Wings game against the Arizona Coyotes that would be difficult to sell anyways. Sell the Family Packs for 2022 now and do it in the model of the old “Pizza Pizza” campaign. Two games for one low price for committing now.

Getting more people in the park and invested in the rise of the club now will pay off tenfold down the line as the team continues to grow, as opposed to just sitting and waiting for the playoff team to drive the box office.

Every seat unsold and t-shirt that has to be moved to the clearance rack is missed revenue that cannot be recaptured. The buzz in the park with more fans in the stands really makes a difference in the game-day experience. Give it a jumpstart as well as giving a reward to the fans for everything the last 5 years have encompassed.

Have your own thoughts or ideas? Drop a comment here or on the article posts on Twitter @MCB_Tigers or me @Tigermike1975. We all want what is best for our franchise and I would love to hear your comments and additions. You never know, Just maybe Chris Ilitch’s secret Twitter account might read our ideas and even incorporate a couple of them.

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